By any memes necessary? Small political acts, incidental exposure and memes during the 2017 UK general election
(2020)
Journal Article
McLoughlin, L., & Southern, R. (2021). By any memes necessary? Small political acts, incidental exposure and memes during the 2017 UK general election. British Journal of Politics and International Relations, 23(1), 60-84. https://doi.org/10.1177/1369148120930594
Following the 2017 UK general election, there was much debate about the so-called ‘youthquake’, or increase in youth turnout (YouGov). Some journalists claimed it was the ‘. . . memes wot won it’. This article seeks to understand the role of memes du... Read More about By any memes necessary? Small political acts, incidental exposure and memes during the 2017 UK general election.