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Outputs (4891)

'Hold your nose -you're going underwater': An integrated experiential approach to marketing in the heritage sector
Presentation / Conference Contribution

This paper investigates experiential marketing from the perspective of cultural heritage sites and attractions operating in a highly competitive leisure and tourism marketplace. The paper explores the rise of the heritage industry and the urgent need... Read More about 'Hold your nose -you're going underwater': An integrated experiential approach to marketing in the heritage sector.

'Hold your nose -you're going underwater': An integrated experiential approach to marketing in the heritage sector
Presentation / Conference Contribution

This paper investigates experiential marketing from the perspective of cultural heritage sites and attractions operating in a highly competitive leisure and tourism marketplace. The paper explores the rise of the heritage industry and the urgent need... Read More about 'Hold your nose -you're going underwater': An integrated experiential approach to marketing in the heritage sector.

Passagen des Spiels II
Book

At the turn of the century it became apparent that games cannot be seen as marginal to a work and information society, but have taken a central position in society. Economy, sport, music, and architecture are all said to be influenced by play and our... Read More about Passagen des Spiels II.

Passagen des Spiels II
Book

At the turn of the century it became apparent that games cannot be seen as marginal to a work and information society, but have taken a central position in society. Economy, sport, music, and architecture are all said to be influenced by play and our... Read More about Passagen des Spiels II.

Memory, text and place
Other

Supportive text of my research programme presented toward the University theme of Memory, Text and Place scoping document October 2010.

Memory, text and place
Other

Supportive text of my research programme presented toward the University theme of Memory, Text and Place scoping document October 2010.

Between tracks
Journal Article

Magazine Article/Exhibition Review/Interface

Between tracks
Journal Article

Magazine Article/Exhibition Review/Interface