An investigation of the influence of social CRM on brand reputation and brand loyalty in developing country : evidence from the Nigerian telecoms industry
(2019)
Thesis
Hadidan, W. An investigation of the influence of social CRM on brand reputation and brand loyalty in developing country : evidence from the Nigerian telecoms industry. (Thesis). University of Salford
The modern business environment has undergone fundamental changes – shifting from being production-inclined to being service driven; a situation that has resulted in a shift from the traditional ways of conducting organisational and marketing process... Read More about An investigation of the influence of social CRM on brand reputation and brand loyalty in developing country : evidence from the Nigerian telecoms industry.