Outputs (3)

Consumers, Identity, and Brand Personality (2025)
Book Chapter

Branding creates a distinct identity for products, organizations, people, or places by using unique names, designs, symbols, or features. Research in this area examines how consumers react to various brands and branding efforts in different contexts.... Read More about Consumers, Identity, and Brand Personality.

Empowering Business Leaders with AI and Cybersecurity Education (2025)
Presentation / Conference Contribution

The rapid adoption of artificial intelligence (AI) presents both opportunities and challenges for small to medium-sized enterprises (SMEs), particularly in the field of cybersecurity. The AI-Cybersecurity Nexus project addresses this critical interse... Read More about Empowering Business Leaders with AI and Cybersecurity Education.

Active Blended Learning: Using a Media Suite to create to create authentic learning experiences (2025)
Presentation / Conference Contribution

Consultation with industry identified the growing importance and need to equip students with soft skills to make students more employable. ​

​ Soft Skills that industry want: ​

Effective communication​

Planning and research skills​... Read More about Active Blended Learning: Using a Media Suite to create to create authentic learning experiences.