Outputs (2800)

Rethinking accounting education: designing an undergraduate accounting curriculum that embeds skills to improve student outcomes, attainment and progression (2025)
Presentation / Conference Contribution

Rethinking accounting education: embedding skills to improve student outcomes, attainment and progression. A case study of a recent curriculum redesign project at Salford Business School to update the BSc (Hons) Accounting and Finance curriculum, wor... Read More about Rethinking accounting education: designing an undergraduate accounting curriculum that embeds skills to improve student outcomes, attainment and progression.

Empowering Motion Designers with Smart Workflow Automation in Adobe After Effects (2025)
Presentation / Conference Contribution

Poster submission for the Celebration of Research and Knowledge Exchange 2025 (Salford, 2025)

The Adoption of Industry 4.0 Technologies in SME's Operations in Developing Economies - The Case of Ghana (2025)
Presentation / Conference Contribution

This study examines drivers and challenges of Industry 4.0 adoption among Ghanaian SMEs through a survey. It assesses awareness, readiness, adoption, government policies and operational efficiency. Our findings demonstrate that readiness outweighs aw... Read More about The Adoption of Industry 4.0 Technologies in SME's Operations in Developing Economies - The Case of Ghana.

Unlocking green technology adoption: exploring influential factors and the moderating influence of environmentally responsible behaviour (2025)
Journal Article

Purpose:
Prior research has shown the usefulness of the technology acceptance model (TAM) in what drives firms’ green technology adoption; however, it lacks predictions about how external factors dictate expected outcomes. We complement technology a... Read More about Unlocking green technology adoption: exploring influential factors and the moderating influence of environmentally responsible behaviour.

Knowledge Transformation in Purchasing and Supply Management: A Process Perspective (2025)
Journal Article

To succeed in the face of constantly changing business challenges, Purchasing and Supply Management (PSM) needs to develop strong knowledge management (KM) mechanisms to equip individuals with accurate, reliable, and up‐to‐date knowledge and has, the... Read More about Knowledge Transformation in Purchasing and Supply Management: A Process Perspective.

Business Breakfast: Al and IP in Global Markets - Staying Ahead (2025)
Presentation / Conference Contribution

Craig Smith addressed the Cheltenham Science Festival Business Breakfast alongside Professor Andy Miah, discussing “AI and IP in Global Markets.” Questions ranged from whether companies should invest in AI before expanding headcount, to how far gener... Read More about Business Breakfast: Al and IP in Global Markets - Staying Ahead.

Digital transformation and services (2025)
Book Chapter

This chapter explores the evolving landscape of service delivery in digital transformation, examining how all organisations are increasingly becoming service-based through technological advancement. Through analysis of servitization trends and the in... Read More about Digital transformation and services.

Northern Conference - Property Bar Association (2025)
Presentation / Conference Contribution

Craig Smith, Lecturer in Law at Salford Business School, joined a specialist panel at the Northern Conference of the Property Bar Association in Manchester, at The Midland Hotel, to examine - The Impact of Artificial Intelligence on Property Law.... Read More about Northern Conference - Property Bar Association.

Your WhatsApp messages could get you sacked (2025)
Newspaper / Magazine

Investigating demand forecasting practices and challenges in Ghana's Manufacturing Pharmaceutical (MPharma) small and medium enterprises (SMEs): insights and recommendations (2025)
Journal Article

An organisation’s ability to accurately forecast future demand can generate considerable competitive advantage through effective planning, reducing inventory costs, and enhancing customer service. This paper investigates how Manufacturing Pharmaceuti... Read More about Investigating demand forecasting practices and challenges in Ghana's Manufacturing Pharmaceutical (MPharma) small and medium enterprises (SMEs): insights and recommendations.