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Outputs (244)

Delay time modelling (2008)
Book Chapter
Wang, W. (2008). Delay time modelling. In K. Kobbacy, & D. Murthey (Eds.), Complex system maintenance handbook (345-372). Springer

Managing the visitor's experience through internal marketing (2007)
Book Chapter
Leighton, D., & Varey, R. (2007). Managing the visitor's experience through internal marketing. In S. Kusluvan (Ed.), Managing employee attitudes and behaviours in the tourism and hospitality industry (415-432). Nova Publishers

There are many issues to face in taking the step forward in managing visitor experience rather than managing employee tasks. Taking the principles of internal marketing as a management strategy recognises that this requires particular emphasis on the... Read More about Managing the visitor's experience through internal marketing.