Outputs (109)

Collaborative HCI and UX: Longitudinal Diary Studies as a means of Uncovering Barriers to Digital Adoption (2016)
Presentation / Conference Contribution

In this paper, our proposition is that longitudinal research, such as diary studies, can be used to uncover the core needs of those users who are over 65 and experience difficulty with digital interfaces. Through a two year research project, we have... Read More about Collaborative HCI and UX: Longitudinal Diary Studies as a means of Uncovering Barriers to Digital Adoption.

Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis (2016)
Journal Article
Sirkeci, I. (2016). Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis. International Journal of Business Performance Management, 18(1), 1-24. https://doi.org/10.1504/IJBPM.2017.080841

This paper focuses on the performance of direct mail as a key marketing communication tool in customer retention and a loyalty building instrument during the financial crisis in Greek automotive sector. The major transnational car brand Toyota in Gre... Read More about Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis.

Reassessing the nature of IS (2016)
Presentation / Conference
Kreps, D. (2016, December). Reassessing the nature of IS. Presented at International Conference on Information Systems, Dublin

This paper draws upon the work of three different philosophers, from America, France and Britain, to argue for (i) the reality of subjectivity, (ii) the nonphysical nature of subjective consciousness that is dependent upon but not determined by the p... Read More about Reassessing the nature of IS.

The meta-cycle : action research as an orchestrator of situated research inquiry (2016)
Presentation / Conference Contribution

The paper presents the role of AR in negotiating the researchers’ relationship with a community and the meaning of that research to the community. Can the researcher maintain both an impulse to be a part of a community and to belong to research? Wher... Read More about The meta-cycle : action research as an orchestrator of situated research inquiry.

An analysis of country medal shares in individual sports at the Olympics (2016)
Journal Article
Forrest, D., McHale, I., Sanz, I., & de Tena, J. (2017). An analysis of country medal shares in individual sports at the Olympics. European Sport Management Quarterly, 17(2), 117-131. https://doi.org/10.1080/16184742.2016.1248463

Research question: Several studies report modelling relating countries’ medal shares at the Olympics to population and per capita income (host status and political system are typically included as controls). This paper uses a similar model but disagg... Read More about An analysis of country medal shares in individual sports at the Olympics.

Why your company needs data translators (2016)
Journal Article

Challenges in Brand Resourcing Through People Inside International Organisations (2016)
Presentation / Conference
Reeves, P. (2016, December). Challenges in Brand Resourcing Through People Inside International Organisations. Presented at 1st Annual International Marketing Conference : “Contemporary Issues in International Marketing”,, University of Salford

An empirical study on the building blocks of resilience in British food supply chains (2016)
Thesis

Food is, of course, essential to the continuation of human life, and today’s food supply networks or as they are also known “farm to fork” are becoming more diverse and dynamic. It is an undeniable fact that the changing climate has resulted in more... Read More about An empirical study on the building blocks of resilience in British food supply chains.

Corporate image and a sport’s governing body (2016)
Journal Article
Sekhon, H., Roy, S., Chadwick, S., & Devlin, J. (2016). Corporate image and a sport’s governing body. Service Industries Journal, 36(11-12), 556-575. https://doi.org/10.1080/02642069.2016.1255729

This study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might devel... Read More about Corporate image and a sport’s governing body.

Service failure and problems : internal marketing solutions for facing the future (2016)
Journal Article

The issues of elderly consumers remain under researched despite a rapidly aging population in most countries across the globe. We examine the service failure and complexity of problems of a nursing home for seniors and seek to contribute to the field... Read More about Service failure and problems : internal marketing solutions for facing the future.