Outputs (2793)

Propagating a digital divide : diffusion of mobile telecommunication services in Pakistan (2013)
Journal Article
Mir, M., & Dangerfield, B. (2013). Propagating a digital divide : diffusion of mobile telecommunication services in Pakistan. Technological Forecasting and Social Change, 80(5), 992-1001. https://doi.org/10.1016/j.techfore.2012.08.006

The mobile telecommunication sector in developing countries has attracted significant attention and investments in recent years. Two primary reasons, however, necessitate the adoption of new methods to manage mobile diffusion in these countries. Firs... Read More about Propagating a digital divide : diffusion of mobile telecommunication services in Pakistan.

What are bottom of the pyramid markets and why do they matter? (2013)
Journal Article

There are thousands of journal articles that concern themselves with markets at the bottom of the pyramid (BoP). What is there to say that hasn’t been said already? In 2002, an article published in the Harvard Business Review (Prahalad and Hammond, 2... Read More about What are bottom of the pyramid markets and why do they matter?.

A mixed effects model for identifying goal scoring ability of footballers (2013)
Journal Article
ability of footballers. Journal of the Royal Statistical Society: Series A, 177(2), 397-417. https://doi.org/10.1111/rssa.12015

The paper presents a model that can be used to identify the goal scoring ability of footballers. By decomposing the scoring process into the generation of shots and the conversion of shots to goals, abilities can be estimated from two mixed effects m... Read More about A mixed effects model for identifying goal scoring ability of footballers.

Local political marketing in the context of the conservative party (2013)
Journal Article

Local political marketing can be defined as marketing related strategy, activities, and tactics implemented by a political party in a local geographic constituency, in order to attempt to maximise aggregate potential voter satisfaction, and therefo... Read More about Local political marketing in the context of the conservative party.

Some results from a system dynamics model of construction sector competitiveness (2013)
Journal Article

Despite government-led good practice initiatives aimed to improve competitiveness in the U.K. construction sector, fluctuations in growth-driven demand, investment and constant regulatory revisions make it very difficult for an enterprise to plan str... Read More about Some results from a system dynamics model of construction sector competitiveness.

Causal Social Mechanisms; from the what to the why (2013)
Journal Article

Over 40 years of research in the IMP tradition has resulted in a variety of different kinds of published outputs; data, information, knowledge, concepts, stories, models, case studies, frameworks and even some things that we might like to call theori... Read More about Causal Social Mechanisms; from the what to the why.

The implementation of procurement policy in higher education projects by property and estates departments (2013)
Presentation / Conference
Crowe, P. (2013, April). The implementation of procurement policy in higher education projects by property and estates departments. Presented at IPGRC, Salford

The Higher Education (HE) sector’s deliverable has social, economic and environmental implications. The construction industry has a positive role to play, in assisting the sector to achieve desired outcomes, in relation to these implications. Since... Read More about The implementation of procurement policy in higher education projects by property and estates departments.

Consumer multiculturation : consequences of multi-cultural identification for brand knowledge (2013)
Journal Article
Kipnis, E., Broderick, A., & Demangeot, C. (2014). Consumer multiculturation : consequences of multi-cultural identification for brand knowledge. Consumption, Markets and Culture, 17(3), 231-253. https://doi.org/10.1080/10253866.2013.778199

Whilst there has been a sustained interest in ethnic migrants developing composite cultural identities in emerged multi-cultural contexts, considerations of identity transitions among mainstream consumers (i.e. the non-migrant, locally born majority... Read More about Consumer multiculturation : consequences of multi-cultural identification for brand knowledge.

The use of social media to attract generation Y in organisations (2013)
Presentation / Conference
Faour, H., & Heinze, A. (2013, March). The use of social media to attract generation Y in organisations. Presented at 18th UKAIS Annual Conference: Social Information Systems, Worcester College, Oxford, UK

Generation Y are increasingly entering the workforce, making around 50% of the global workforce by 2020. They come to the workplace with distinct characteristics and expectations causing organisations to rethink their traditional working practices. T... Read More about The use of social media to attract generation Y in organisations.

Social media in Europe: Lessons from an online survey (2013)
Presentation / Conference
Aaltonen, S., Kakderi, C., Hausmann, V., & Heinze, A. (2013, March). Social media in Europe: Lessons from an online survey. Presented at 18th UKAIS Annual Conference: Social Information Systems, Worcester College, Oxford, UK

The popularity and use of social media is increasing in Europe. It facilitates a new emerging international business communication culture, which can help in developing new business relations utilizing the wide range of online applications. However,... Read More about Social media in Europe: Lessons from an online survey.