Understanding why GPs see pharmaceutical representatives: a qualitative interview study
(2003)
Journal Article
Prosser, H., & Walley, T. (2003). Understanding why GPs see pharmaceutical representatives: a qualitative interview study. British Journal of General Practice, 53(489), 305-311
Background: doctors are aware of the commercial bias in pharmaceutical representative information; nevertheless, such information is known to change doctors' prescribing, and augment irrational prescribing and prescribing costs. Aim: to explore GPs,... Read More about Understanding why GPs see pharmaceutical representatives: a qualitative interview study.