Transnationals: transnational consumers and transnational mobile consumers

Sirkeci, I

Abstract

The subheading above may appear confusing but the two terms are used on purpose to provoke debate on the possibility of having two broader segments relating to the transnational marketing era.

Citation

Sirkeci, I. (2013). Transnationals: transnational consumers and transnational mobile consumers. In Transnational Marketing and Transnational Consumers (25-34). Berlin: Springer. https://doi.org/10.1007/978-3-642-36775-5_2

• Online Publication Date: Jan 1, 2013
• Publication Date: May 18, 2013
• Deposit Date: Nov 11, 2022
• Publisher: Springer
• Pages: 25-34
• Book Title: Transnational Marketing and Transnational Consumers
• ISBN: 9783642367748
• DOI: https://doi.org/10.1007/978-3-642-36775-5_2
• Publisher URL: https://doi.org/10.1007/978-3-642-36775-5_2