I Sirkeci
Transnational Marketing and Transnational Consumers
Sirkeci, I
Authors
Abstract
Presents clear and crisp definitions of what is global, international, multinational, and transnational in the world of marketing
Explains the key features of a transnational marketing strategy, a key to the success of global small and large organisations, with many real-life examples and illustrations
Introduces insightful new concepts of Transnational Consumers and Transnational Mobile Consumers
Citation
Sirkeci, I. (2013). Transnational Marketing and Transnational Consumers. Heidelberg: Springer Berlin. https://doi.org/10.1007/978-3-642-36775-5
Book Type | Authored Book |
---|---|
Online Publication Date | Jan 1, 2013 |
Publication Date | Jan 1, 2013 |
Deposit Date | Nov 25, 2022 |
Series Title | SpringerBriefs in Business |
ISBN | 9783642367748 |
DOI | https://doi.org/10.1007/978-3-642-36775-5 |
Publisher URL | https://doi.org/10.1007/978-3-642-36775-5 |
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