I Sirkeci
Mobility and the Transnationals
Sirkeci, I
Authors
Abstract
Mobile professionals who constantly move through different national boundaries and cultures were called “circulating consumers”. However, these should fall under our wider category of ‘mobile consumers’ and named ‘transnational mobiles’. Hence movement and mobility is appropriately taken into account as key segmentation variables to identify such mobile consumer groups
| Online Publication Date | Jan 1, 2013 |
|---|---|
| Publication Date | Jan 1, 2013 |
| Deposit Date | Nov 24, 2022 |
| Pages | 35-58 |
| Series Title | SpringerBriefs in Business |
| Book Title | Transnational Marketing and Transnational Consumers |
| ISBN | 9783642367748 |
| DOI | https://doi.org/10.1007/978-3-642-36775-5_3 |
| Publisher URL | https://doi.org/10.1007/978-3-642-36775-5_3 |