An investigation into the factors that influence the intention to use E-commerce : the Jordanian business-to-business market

Alomari, AB

Abstract

Several researchers have suggested that behavioural decision theories from the field of
social psychology could provide a potential foundation for research on user behaviour.
Generally, the majority of research in information technology adoption have utilised
one of four of the well-established theories (diffusion of innovation, theory of reasoned
action, theory of planned behaviour and technology acceptance model). Mostly these
theories have proposed to measure attitudes toward behaviour and identify the role of
these attitudes in shaping behaviours. Gaps in the previous theories were identified and
a preliminary study was conducted to generate a better understanding of the status of
business to business (B2B) e-commerce usage within Jordanian companies. The
literature review led to the development of a conceptual model proposing several
factors such as trusting information technology, security, legal issues, company size,
cost, education infrastructure, foreign language skills and top management support,
which could impact on the intention to use B2B e-commerce in Jordan. Therefore, this
study aimed to investigate and identify the major factors that affect the intention to use
B2B e-commerce in Jordan.
Following the development of the conceptual model, a research survey was developed
and conducted to investigate the intention to use B2B e-commerce among Jordanian
companies. The hypotheses that were derived from the conceptual model were
examined through statistical analysis using factor analysis, Mann-Whitney U Test,
Kruskal-Wallis Test, multiple and hierarchical regressions. The findings of this study
suggested that there are three main factors that tend to affect firms' intentions to use
B2B e-commerce: trusting information technology and security, top management
experience, perceived ease of use and perceived usefulness. This study has a number of
theoretical and practical implications. It contributes to the state of knowledge in ecommerce
adoption in developing countries and contributes to filling the previously
identified gaps in the literature on B2B e-commerce adoption by being the initial study
to deal with the intention of Jordanian companies to adopt e-commerce. The findings of
this study are important and relevant to Jordanian and international companies and the
general and IT managers of these companies. Based on the findings of the study, a set
of strategies were recommended which could be potentially used to enhance B2B ecommerce
adoption in Jordan.

Citation

Alomari, A. An investigation into the factors that influence the intention to use E-commerce : the Jordanian business-to-business market. (Thesis). University of Salford

• Thesis Type: Thesis
• Deposit Date: Aug 16, 2021
• Award Date: Apr 1, 2010