“I will tell you a story about Jihad” : ISIS’s propaganda and narrative advertising

Kruglova, AM

Abstract

This article further broadens the understanding of ISIS propaganda and its effectiveness by looking at the group’s social media through the prism of marketing. The group was found to rely on a narrative type of advertising while creating its propaganda. Specifically, ISIS was using stories to appeal to its recruits’ emotions and desires. The use of stories helped ISIS to establish a strong connection with its target audience, and increased the group’s success in promoting its ideas.

Citation

Kruglova, A. (2020). “I will tell you a story about Jihad” : ISIS’s propaganda and narrative advertising. Studies in Conflict and Terrorism, 44(2), 115-137. https://doi.org/10.1080/1057610X.2020.1799519

• Journal Article Type: Article
• Acceptance Date: Jul 12, 2020
• Online Publication Date: Jul 27, 2020
• Publication Date: Jul 27, 2020
• Deposit Date: May 11, 2021
• Publicly Available Date: Jan 27, 2022
• Journal: Studies in Conflict & Terrorism
• Print ISSN: 1057-610X
• Electronic ISSN: 1521-0731
• Publisher: Routledge
• Volume: 44
• Issue: 2
• Pages: 115-137
• DOI: https://doi.org/10.1080/1057610X.2020.1799519
• Publisher URL: https://doi.org/10.1080/1057610X.2020.1799519
• Related Public URLs: http://www.tandf.co.uk/journals/titles/1057610X.asp
• Additional Information: Access Information : This is an Accepted Manuscript of an article published by Taylor & Francis in Studies in Conflict & Terrorism on 27th July 2020, available online: http://www.tandfonline.com/10.1080/1057610X.2020.1799519.