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Service innovation and transformation : the case of WeChat

Chen, Y; Zhao, W


W Zhao


A Fenton


Business innovation is closely associated with the enterprise boundary, focusing on internal control to carry out innovation activities and use internal innovation resources. But this format faces the challenge of knowledge dispersion, information dissemination, personnel mobility and product/service commercialisation acceleration etc. So, breaking the closed innovation paradigm and changing the way of business value grows have gradually become one of the most concerned issues across the world. Innovation research direction has changed internationally to globalisation, popularisation, R&D outsourcing, user innovation etc (Herstad et al., 2014). These have gradually become important driving forces for future enterprise development and economic growth.


Chen, Y., & Zhao, W. (2019). Service innovation and transformation : the case of WeChat. In A. Fenton, G. Fletcher, & M. Griffiths (Eds.), Strategic Digital Transformation: A Results-Driven Approach (174-181). Routledge

Online Publication Date Nov 25, 2019
Publication Date Dec 11, 2019
Deposit Date Jun 16, 2020
Publisher Routledge
Pages 174-181
Series Title Business and Digital Transformation
Book Title Strategic Digital Transformation: A Results-Driven Approach
ISBN 9780367031077-(paperback);-9780367031060-(hardback);-9780429020469,-9780429671869-(ebook)
Publisher URL,-Emerging%20technologies%20are&text=It%20offers%20results%2Ddriven%20solutions,compe
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