The effect of managers’ optimism on competitive strategy and final cost models

Farajpouri Haghigh, H; Yazdifar, H

Abstract

Currently, competition in the global economy is the most complex issue that gives
organizations a lot of opportunities and threats. Therefore, the manager of the organization
should be able to enhance the organization's performance in this competitive environment.
So the recognition of the behavioral components of managers and their impact on the
performance of the organization in this competition is necessary. In this regard, the present
study aims to investigate the effect of managers' optimism on competitive strategy and price
leadership in the market. This research is a descriptive-correlation type and a questionnaire
was used to collect information. In this research, sampling was done in a simple random
that the number is 348 people. In order to investigate the research hypotheses, structural
equation modeling has been used. Findings of the research showed that the correlation
coefficient between managers 'optimism and competitive strategy is significant; that's mean,
there is a significant and direct relationship between managers' optimism and competitive
strategy; also, there is a significant relationship between managers 'optimism and employee
cost leadership; that's mean, there is a significant and direct relationship between managers'
optimism and employee cost leadership.

• Journal Article Type: Article
• Acceptance Date: Aug 31, 2019
• Online Publication Date: Oct 30, 2019
• Publication Date: Oct 30, 2019
• Deposit Date: Nov 12, 2019
• Publicly Available Date: Dec 11, 2019
• Journal: Religación. Journal of social sciences and humanities
• Electronic ISSN: 2477-9083
• Volume: 4
• Issue: 20
• Pages: 432-440
• Publisher URL: http://revista.religacion.com/index.php/about/article/view/840
• Related Public URLs: http://revista.religacion.com/index.php/about