Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context : a qualitative study

Hasan, R; Liu, Y; Kitchen, PJ; Rahman, M

Abstract

This article investigates the factors influencing mobile payment in China's bottom‐of‐the‐pyramid (BOP) market via in‐depth interviews with mobile payment users in several geographic regions in China. This article investigates factors influencing mobile payment adoption in the BOP context. The results show that product bundling, after‐sale services, interference from other institutions, perceived corporate integrity, and monopoly and information opaqueness can influence mobile payment adoption in the BOP context. The findings will help practitioners understand and improve mobile payment adoption in the BOP context.

Citation

Hasan, R., Liu, Y., Kitchen, P., & Rahman, M. (2019). Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context : a qualitative study. Strategic Change, 28(5), 345-353. https://doi.org/10.1002/jsc.2289

• Journal Article Type: Article
• Online Publication Date: Sep 6, 2019
• Publication Date: Sep 6, 2019
• Deposit Date: Dec 9, 2019
• Journal: Strategic Change
• Print ISSN: 1086-1718
• Publisher: Wiley
• Volume: 28
• Issue: 5
• Pages: 345-353
• DOI: https://doi.org/10.1002/jsc.2289
• Publisher URL: https://doi.org/10.1002/jsc.2289
• Related Public URLs: https://onlinelibrary.wiley.com/journal/10991697
• Additional Information: Additional Information : ** From Crossref via Jisc Publications Router **Journal IDs: pissn 1086-1718; eissn 1099-1697 **History: published_online 06-09-2019