Video killed the radio star : a review of social commerce music platforms in facilitating product dissemination. From record and rewind, to upload and distribute

Robinson, N; Fenton, A; Dale, C

Abstract

The distribution and dissemination of music has evolved considerably in recent years. Traditional channels primarily comprised the artist and the record company, with the artist producing the music and the record company facilitating its distribution and sale. This chapter explores the evolving role of social commerce in music and models in music distribution and promotion. This chapter further discusses social media platforms that distribute music and their role in engaging and developing a relationship with consumers.

Citation

Robinson, N., Fenton, A., & Dale, C. (2019). Video killed the radio star : a review of social commerce music platforms in facilitating product dissemination. From record and rewind, to upload and distribute. In R. Boardman, M. Blazquez, C. Henninger, & D. Ryding (Eds.), Social Commerce: Consumer Behaviour in Online Environments. London: Palgrave Pivot (Palgrave Macmillan). https://doi.org/10.1007/978-3-030-03617-1

• Online Publication Date: Feb 23, 2019
• Publication Date: Apr 4, 2019
• Deposit Date: Sep 13, 2018
• Book Title: Social Commerce: Consumer Behaviour in Online Environments
• ISBN: 9783030036164-(print);-9783030036171-(eBook)
• DOI: https://doi.org/10.1007/978-3-030-03617-1
• Publisher URL: https://www.palgrave.com/gb/book/9783030036164#aboutBook
• Related Public URLs: https://www.palgrave.com/gb/palgrave-pivot