NJ Davies
What are the ingredients of successful travel behavioural change campaigns?
Davies, NJ
Authors
Abstract
An examination of the evidence from twenty case studies of behavioural change projects identifies common and specific elements which led to their success. Using evidence from a recent EU project, the paper discusses the design of travel behaviour change campaigns, with specific reference to the theoretical underpinnings and practical approaches of social marketing. Important design elements include clear measureable aims, a combination of communications and face-to-face marketing approaches and formative research to build a holistic picture of the target audience and identify potential barriers to behavioural change. The varying nature of campaigns reflects a need to improve and synchronise evaluation, with particular focus on the actual design of the campaign.
Citation
Davies, N. (2012). What are the ingredients of successful travel behavioural change campaigns?. Transport Policy, 24, 19-29. https://doi.org/10.1016/j.tranpol.2012.06.017
Journal Article Type | Article |
---|---|
Online Publication Date | Aug 21, 2012 |
Publication Date | Nov 1, 2012 |
Deposit Date | Jun 8, 2017 |
Journal | Transport Policy |
Print ISSN | 0967-070X |
Publisher | Elsevier |
Volume | 24 |
Pages | 19-29 |
DOI | https://doi.org/10.1016/j.tranpol.2012.06.017 |
Publisher URL | https://doi.org/10.1016/j.tranpol.2012.06.017 |
Related Public URLs | http://www.sciencedirect.com/science/journal/0967070X/24/supp/C |
Additional Information | Projects : MAX-SUCCESS |
Downloadable Citations
About USIR
Administrator e-mail: library-research@salford.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search