Visual service scape aesthetics and consumer response : a holistic model

Kumar, DS; Purani, K; Sahadev, S

Abstract

The paper looks at the impact of visual servicescapes at consumer preferences. Using an experimental methodology, we try to understand the imapct of different servicescape aesthetic dimensions on emotional and congnitive responses of customers.

Citation

Kumar, D., Purani, K., & Sahadev, S. (2017). Visual service scape aesthetics and consumer response : a holistic model. Journal of Services Marketing, 31(6), 556-573. https://doi.org/10.1108/JSM-01-2016-0021

• Journal Article Type: Article
• Acceptance Date: Mar 4, 2017
• Online Publication Date: Oct 25, 2017
• Publication Date: Oct 25, 2017
• Deposit Date: May 31, 2017
• Publicly Available Date: Oct 30, 2017
• Journal: Journal of Services Marketing
• Print ISSN: 0887-6045
• Publisher: Emerald
• Volume: 31
• Issue: 6
• Pages: 556-573
• DOI: https://doi.org/10.1108/JSM-01-2016-0021
• Publisher URL: http://dx.doi.org/10.1108/JSM-01-2016-0021
• Related Public URLs: http://www.emeraldinsight.com/loi/jsm