Integrated marketing communications. Evolution, current status, future developments

Kitchen, PJ

Abstract

Editorial

Citation

Kitchen, P. (2017). Integrated marketing communications. Evolution, current status, future developments. European Journal of Marketing, 51(3), 394-405. https://doi.org/10.1108/EJM-06-2016-0362

• Journal Article Type: Article
• Acceptance Date: Aug 23, 2016
• Online Publication Date: Apr 10, 2017
• Publication Date: Apr 10, 2017
• Deposit Date: Sep 28, 2016
• Publicly Available Date: Sep 26, 2017
• Journal: European Journal of Marketing
• Print ISSN: 0309-0566
• Publisher: Emerald
• Volume: 51
• Issue: 3
• Pages: 394-405
• DOI: https://doi.org/10.1108/EJM-06-2016-0362
• Publisher URL: http://dx.doi.org/10.1108/EJM-06-2016-0362
• Related Public URLs: http://www.emeraldinsight.com/loi/ejm