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Integrated marketing communications. Evolution, current status, future developments

Kitchen, PJ

Integrated marketing communications. Evolution, current status, future developments Thumbnail


Authors

PJ Kitchen



Abstract

Editorial

Citation

Kitchen, P. (2017). Integrated marketing communications. Evolution, current status, future developments. European Journal of Marketing, 51(3), 394-405. https://doi.org/10.1108/EJM-06-2016-0362

Journal Article Type Article
Acceptance Date Aug 23, 2016
Online Publication Date Apr 10, 2017
Publication Date Apr 10, 2017
Deposit Date Sep 28, 2016
Publicly Available Date Sep 26, 2017
Journal European Journal of Marketing
Print ISSN 0309-0566
Publisher Emerald
Volume 51
Issue 3
Pages 394-405
DOI https://doi.org/10.1108/EJM-06-2016-0362
Publisher URL http://dx.doi.org/10.1108/EJM-06-2016-0362
Related Public URLs http://www.emeraldinsight.com/loi/ejm

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