Branding the green education : challenges facing implementation of education for sustainable development in Egypt

Ramzy, O; Wahieb, RM

Abstract

Due to the scarcity in natural resources and the demand for green labour and economy, education for sustainable development (ESD) gained a great importance in developed countries, let alone developing ones. From this point of view, this paper is studying the possibility of infusing ESD in Egypt after one and a half years since January 2011 youth revolution. A primary data gathering method was conducted within a sample of 79 young undergraduate people (67 from the American University in Cairo and 12 fresh graduates from conventional educational systems). The results indicated that there is a positive relationship between high cultural resources along with early childhood aware- ness and ESD adoption and infusion. Also, Spearman’s rank association test showed a negative relationship between ESD infusion and the satisfaction level of the current conventional curriculum. On the other hand, Spearman’s rank association test showed that a is greater than 0.05; accordingly, there was no correlation between ESD infusion if introduced within the curriculum of an existing well-established university than if introduced as the final outcome of a new university specialised in ESD. The paper highlights the importance of ESD brand associations offered as a service product. After validating the hypothesis, the author discusses the findings and provides solid recom- mendations for ESD infusion in Egypt.

Citation

Ramzy, O., & Wahieb, R. (2012). Branding the green education : challenges facing implementation of education for sustainable development in Egypt. Discourse and Communication for Sustainable Education, 3, 83-99. https://doi.org/10.2478/v10230-012-0006-x

• Journal Article Type: Article
• Publication Date: Jan 1, 2012
• Deposit Date: Feb 22, 2016
• Publicly Available Date: Apr 5, 2016
• Journal: Discourse and Communication for Sustainable Education
• Publisher: De Gruyter
• Volume: 3
• Pages: 83-99
• DOI: https://doi.org/10.2478/v10230-012-0006-x
• Publisher URL: http://dx.doi.org/10.2478/v10230-012-0006-x
• Related Public URLs: http://www.degruyter.com/view/j/dcse