Creating social value at the BOP in the Nigerian marketplace

Abudiore, T; McEachern, M

Abstract

Few studies examine the prospects for businesses within BOP markets to deliver social value. In the context of Nigerian apiculture, which has the potential to provide employment and alleviate poverty for BOP farmers, this paper explores the nuances around Nigerian apicultural production practices and whether mobile technologies can successfully create social value in the marketplace. Drawing on responses from thirty-one Nigerian beekeepers, this research shows that beekeepers in Nigeria largely continue to use traditional production and harvesting methods. The findings also further highlight the willingness of the beekeepers to adopt mobile apps in sourcing/sharing information about beekeeping, of which a ready platform exists given the rapid penetration of mobile phone ownership among social entrepreneurs at the BOP. Consequently, to help unlock social value via the operationalization of small-scale apiculture, greater integration and social cooperation with upstream partners are called for. Moreover, improved communication reporting around the social impact of the sector is crucial to secure a sustainable apiculture industry.

Citation

Abudiore, T., & McEachern, M. (2015, September). Creating social value at the BOP in the Nigerian marketplace. Presented at International Social Innovation Research Conference 2015, York

• Presentation Conference Type: Other
• Conference Name: International Social Innovation Research Conference 2015
• Conference Location: York
• Start Date: Sep 6, 2015
• End Date: Sep 8, 2015
• Acceptance Date: May 11, 2015
• Deposit Date: Oct 1, 2015
• Keywords: Social value, Apiculture, Bottom of the pyramid
• Additional Information: Event Type : Conference