What is legal and what is not : examining the relationship between place marketing, place branding, and legal geography in heterotopias

Kanellopoulou, E; Ntounis, N; Ntounis, N-F

Abstract

In this paper, we examine place marketing, place branding, and its alternative approaches, under the prism of legal geography. We aim to provide an additional knot that ties law and space by examining the role that alternative place marketing practices play in understanding and interpreting the perception of what is legal.

Citation

Kanellopoulou, E., Ntounis, N., & Ntounis, N. (2015, September). What is legal and what is not : examining the relationship between place marketing, place branding, and legal geography in heterotopias. Presented at The Marketing of Place and Space, Leicester

• Presentation Conference Type: Other
• Conference Name: The Marketing of Place and Space
• Conference Location: Leicester
• Start Date: Sep 11, 2015
• Publication Date: Sep 11, 2015
• Deposit Date: Sep 23, 2015
• Additional Information: Event Type : Other; Funders : Funder not known