SM Poor Rezaei
A model of customer engagement in online brand community (OBC): The dual intention-formation processes
Poor Rezaei, SM
Authors
Citation
Poor Rezaei, S. A model of customer engagement in online brand community (OBC): The dual intention-formation processes. Presented at British Academy of Management E-business and E-government Special Interest Group, Bradford University School of Management
| Presentation Conference Type | Other |
|---|---|
| Conference Name | British Academy of Management E-business and E-government Special Interest Group |
| Conference Location | Bradford University School of Management |
| Acceptance Date | Jul 10, 2015 |
| Deposit Date | Sep 17, 2015 |
| Additional Information | Event Type : Workshop |