Trustbusters : Enforcing account creation

Makan, J; Kutar, MS

Abstract

In this paper, we describe the enforcement of customer account creation from ecommerce vendors as a trustbuster element. This is the situation whereby ecommerce vendors require customers to create accounts, typically with usernames and passwords as opposed supporting transactions in as few steps as the technology can now allow.
This can be argued as being a usability issue and/or an issue of trust, either of which carry with them an increasing likelihood for transactions to be abandoned by the users concerned.

Citation

Makan, J., & Kutar, M. (2013, July). Trustbusters : Enforcing account creation. Presented at Symposium On Usable Privacy and Security (SOUPS) Workshop "A Turn for the Worse: Trustbusters for User Interfaces", Newcastle, UK

• Presentation Conference Type: Other
• Conference Name: Symposium On Usable Privacy and Security (SOUPS) Workshop "A Turn for the Worse: Trustbusters for User Interfaces"
• Conference Location: Newcastle, UK
• Start Date: Jul 24, 2013
• End Date: Jul 26, 2013
• Acceptance Date: Jul 1, 2013
• Publication Date: Jul 1, 2013
• Deposit Date: Jun 23, 2015
• Keywords: Ecommerce, account creation, guest accounts, trustbusting
• Publisher URL: https://cups.cs.cmu.edu/soups/2013/trustbusters.html
• Related Public URLs: https://cups.cs.cmu.edu/soups/2013/trustbusters.html
• Additional Information: Event Type : Workshop; References : Day, S., (2003), ‘Creating A Superior Customer-Relating Capability’, MITSloan Management Review, Magazine Feature, Spring 2003 Keiningham, T, L., (et al), Aksoy, L., Cooil, B and Andreassen, T, W., (2008), ‘Linking Customer Loyalty to Growth’, MITSloan Management Review, Magazine Feature, Summer 2008 Sharma, A., (2013), ‘A Study on E-Commerce and Online Shopping: Issues and Influences’, International Journal of Computer Engineering and Technology, Volume 4, Issue 1 Tam, L., Glassman, M., and Vandenwauver, M., (2009), ‘The Psychology of Password Management: A Tradeoff Between Security and Convenience’, Behaviour and Information Technology, Volume 29, Issue 3