Influence of social media on social behaviour of post graduate students : a case study of Salford University, United Kingdom

Akubugwo, I; Burke, ME

Abstract

The present study examined the academic relevance, possible effects on social behaviour and
academic progress of social media on post graduate students. The study employed both qualitative and
quantitative methods for data collection involving questionnaire administration and oral interview. Eighteen
questions with Likert model responses in a questionnaire were physically administered to 120 randomly selected
post graduate students who have social media accounts while six other students were interviewed differently
face to face and their responses recorded. The obtained data were analysed using statistical package for social
sciences (SPSS). The results revealed that many students use social media especially Facebook and that they
spend increasing amount of quality time on these networks. Findings of this study suggest that social media
could negatively impact on the students’ social behaviour, academic progress and that a timed-off software
should be installed to control its use by students. This study will be of immense benefit to the university
administration as it has shown the potent dangers of uncontrolled use of these social media by students and
therefore the need to put in place measures to forestall its alluded negative effects.

Citation

Akubugwo, I., & Burke, M. (2013). Influence of social media on social behaviour of post graduate students : a case study of Salford University, United Kingdom. IOSR journal of research & method in education (Online), 3(6), 39-43. https://doi.org/10.9790/7388-0363943

• Journal Article Type: Article
• Publication Date: Nov 1, 2013
• Deposit Date: Jul 14, 2015
• Journal: IOSR Journal of Research & Method in Education (IOSRJRME)
• Print ISSN: 2320-737X
• Electronic ISSN: 2320-7388
• Peer Reviewed: Peer Reviewed
• Volume: 3
• Issue: 6
• Pages: 39-43
• DOI: https://doi.org/10.9790/7388-0363943
• Publisher URL: http://dx.doi.org/10.9790/7388-0363943
• Related Public URLs: http://www.iosrjournals.org/iosr-jrme.html