SM Poor Rezaei
SME competitiveness through online brand communities: An exploration of brand loyalty
Poor Rezaei, SM; Heinze, A
Authors
A Heinze
Citation
Poor Rezaei, S., & Heinze, A. (2014, November). SME competitiveness through online brand communities: An exploration of brand loyalty. Presented at Institute for Small Business and Entrepreneurship (ISBE), Manchester, UK
| Presentation Conference Type | Other |
|---|---|
| Conference Name | Institute for Small Business and Entrepreneurship (ISBE) |
| Conference Location | Manchester, UK |
| Start Date | Nov 5, 2014 |
| End Date | Nov 6, 2014 |
| Publication Date | Nov 5, 2014 |
| Deposit Date | Oct 31, 2014 |
| Publicly Available Date | Oct 31, 2014 |
| Publisher URL | http://www.isbe.org.uk |
| Related Public URLs | https://www.eventsforce.net/isbe/frontend/reg/absViewDocumentFE.csp?popup=1&documentID=2779&eventID=45 |
| Additional Information | Event Type : Conference |
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