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SME competitiveness through online brand communities: An exploration of brand loyalty

Poor Rezaei, SM; Heinze, A

Authors

SM Poor Rezaei

A Heinze



Citation

Poor Rezaei, S., & Heinze, A. (2014, November). SME competitiveness through online brand communities: An exploration of brand loyalty. Presented at Institute for Small Business and Entrepreneurship (ISBE), Manchester, UK

Presentation Conference Type Other
Conference Name Institute for Small Business and Entrepreneurship (ISBE)
Conference Location Manchester, UK
Start Date Nov 5, 2014
End Date Nov 6, 2014
Publication Date Nov 5, 2014
Deposit Date Oct 31, 2014
Publicly Available Date Oct 31, 2014
Publisher URL http://www.isbe.org.uk
Related Public URLs https://www.eventsforce.net/isbe/frontend/reg/absViewDocumentFE.csp?popup=1&documentID=2779&eventID=45
Additional Information Event Type : Conference

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