Social Media Monitoring visualisation: What do we have to look for?

Hackett, CA; Fletcher, G; Heinze, A

Abstract

The need for accurate and readily understandable social media monitoring is an issue faced by any organisation irrespective of their size or current levels of engagement with social media. It is increasingly a truism of social media that if an organisation does not set out to manage and build their profile positively then someone else will build it anyway in whatever form they care to shape.

This short paper examines the visual representation of the impact of Facebook liking activity. The emphasis is on the reverse and negative effects of the less commonly reported effects of decay rates or ‘unliking’. By employing visualisations through this paper it is also an exploration of the mechanisms by which social media monitoring can become an integral aspect of management information reporting and decision making. The overall question posed by this work is what aspects of social media monitoring can provide clear benefits to an organisation and ultimately what social media objectives create genuine value for an organisation?

Citation

Hackett, C., Fletcher, G., & Heinze, A. (2013, March). Social Media Monitoring visualisation: What do we have to look for?. Presented at 18th UKAIS Annual Conference, Worcester College, Oxford, UK

• Presentation Conference Type: Other
• Conference Name: 18th UKAIS Annual Conference
• Conference Location: Worcester College, Oxford, UK
• Start Date: Mar 19, 2013
• End Date: Mar 20, 2013
• Publication Date: Jan 1, 2013
• Deposit Date: Mar 22, 2013
• Publicly Available Date: Mar 22, 2013
• Additional Information: Additional Information : This project is one of the outputs from the Knowledge Transfer Partnership (KTP) project between Fast Web Media (www.fastwebmedia.com) and Digital Business Centre at Salford Business School (www.salford.ac.uk/business-school), University of Salford.; Event Type : Conference; Funders : The Knowledge Transfer Partnership (KTP) Project; Projects : The Knowledge Transfer Partnership (KTP) Project