E-commerce conductions between formality and haphazardness :

Alsahouly, I

Abstract

This paper aims to explore the current Egyptian consumers' perceptions toward the utilization and adoption of e-commerce conductions. Data for the research was collected from fifty interviewees using stratified sampling method. Unstructured interview questions were addressed to collect qualitative data pertaining to consumers' perception toward e-purchase decisions and their insight toward the availability of formal and haphazard e-purchasing conductions.

Citation

Alsahouly, I. (2012). E-commerce conductions between formality and haphazardness :. International journal of research in management & technology (Print), 2(2), 174-179

• Journal Article Type: Article
• Publication Date: Apr 1, 2012
• Deposit Date: Feb 1, 2013
• Publicly Available Date: Apr 5, 2016
• Journal: International Journal of Research in Management & Technology
• Print ISSN: 2250-1363
• Peer Reviewed: Peer Reviewed
• Volume: 2
• Issue: 2
• Pages: 174-179
• Keywords: e-commerce; Business to Consumer conduction; social media; e-trust; Egyptian consumers
• Publisher URL: http://www.iracst.org/ijrmt/home.htm
• Related Public URLs: http://www.iracst.org/ijrmt/papers/Vol2no22012/8vol2no2.pdf