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A closer look on the Egyptian e-commerce: A case study

Alsahouly, I; Rashid, T


I Alsahouly

T Rashid


This paper aims to give a general overview about the current status of the utilization of e-commerce in Egypt. A pilot study was conducted among 50 Egyptian consumers as to report their perspectives regarding the current barriers of electronic commerce after January 25th Revolution. Qualitative research method was adopted in the form of observation, four e-commerce consumer focus groups followed by two in-depth semi structured interviews with e-commerce experts to gain insight on the subject. Major findings revealed that the obstacles for e-commerce diffusion in Egypt crystallized around thirteen factors and the availability of two major classifications to Business-to-Consumer type of e-commerce.


Alsahouly, I., & Rashid, T. (2012). A closer look on the Egyptian e-commerce: A case study. International journal of research in management & technology (Print), 2(6), 1-7

Journal Article Type Article
Publication Date Dec 31, 2012
Deposit Date Jan 30, 2013
Journal International Journal of Research in Management & Technology
Print ISSN 2250-1363
Peer Reviewed Peer Reviewed
Volume 2
Issue 6
Pages 1-7
Keywords Egypt, ICT, e-commerce, Egyptian consumers
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