Enhanced midwifery in the Salford 'new deal' community

Waterhouse, C; Lythgoe, J; Wray, J

Abstract

The ‘Enhanced Midwifery Service’ was a project to improve the health and wellbeing of pregnant women and new mothers beyond the ‘routine’ service within the ‘New Deal’ area of Salford. It started in 2008 and was funded for 2 years. It included the introduction of a community midwifery assistant offering individualised support: stop smoking support, parenting and breastfeeding support, which aimed to reduce isolation; specialised midwifery advice and support for women identified as anaemic. The project demonstrated the high value women placed on the individualised support, showing value for money from how the simple interventions of time and information helped women to have a more positive pregnancy experience, helping them become confident parents, in better health and more able to cope with the social and psychological challenges of life. It demonstrated the need for health professionals to ensure women understand the importance of a healthy diet and treat anaemia effectively. The mainstreaming of services confirmed its success.

Citation

Waterhouse, C., Lythgoe, J., & Wray, J. (2012). Enhanced midwifery in the Salford 'new deal' community. British Journal of Midwifery, 20(12), 878-882. https://doi.org/10.12968/bjom.2012.20.12.878

• Journal Article Type: Article
• Online Publication Date: Aug 16, 2013
• Publication Date: Dec 1, 2012
• Deposit Date: Dec 5, 2012
• Journal: British Journal of Midwifery
• Print ISSN: 0969-4900
• Publisher: MA Healthcare
• Peer Reviewed: Peer Reviewed
• Volume: 20
• Issue: 12
• Pages: 878-882
• DOI: https://doi.org/10.12968/bjom.2012.20.12.878
• Keywords: Midwifery
• Publisher URL: http://dx.doi.org/10.12968/bjom.2012.20.12.878
• Related Public URLs: http://www.britishjournalofmidwifery.com
• Additional Information: Funders : Salford Health Improvement; Grant Number: (PCT/NHS)