Expenditure-based segmentation and visitor profiling at The Quays in Salford, UK

Craggs, R; Schofield, P

Abstract

There is a substantial body of literature relating to tourism’s
economic impact at the macro level, but less is known about tourist
expenditure at a micro scale. This paper reports findings from a
survey of day-visitor expenditure by category at The Quays in Salford,
UK. Expenditure is influenced strongly by the visitor’s age,
frequency of visitation and visit motivation. Heavy, medium and
light expenditure segments and associated profiles are identified.
‘Heavy spenders’ are more likely to be female, in a family group and
have shopping as the main motivation for the visit. The implications
of the findings are discussed.

Citation

Craggs, R., & Schofield, P. (2009). Expenditure-based segmentation and visitor profiling at The Quays in Salford, UK. Tourism Economics, 15(1), 243-260

• Journal Article Type: Article
• Publication Date: Jan 1, 2009
• Deposit Date: Dec 9, 2011
• Publicly Available Date: Apr 5, 2016
• Journal: Tourism Economics
• Print ISSN: 1354-8166
• Publisher: SAGE Publications
• Peer Reviewed: Peer Reviewed
• Volume: 15
• Issue: 1
• Pages: 243-260
• Publisher URL: http://www.ippublishing.com/te.htm
• Additional Information: Additional Information : Copyright c 2009 IP Publishing Ltd. Reproduced by permission.