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The study of political marketing at a local level :
conceptual foundations and research directions

Reeves, P

The study of political marketing at a local level :
conceptual foundations and research directions Thumbnail


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Abstract

Whilst political marketing has become established as a research theme, there has been a
lack of conceptual and empirical research into local political marketing strategies and
practices. In the context of U.K, this paper begins to explore local political marketing as
a subject. The notion of local political marketing is therefore introduced, before the role
of local party members in political marketing is considered. The paper then outlines
current and potential future research avenues in local political marketing, before closing
with conclusions.

Citation

conceptual foundations and research directions. Presented at 38th European Marketing Academy Conference, Nantes, France

Presentation Conference Type Other
Conference Name 38th European Marketing Academy Conference
Conference Location Nantes, France
Start Date Jan 1, 2009
Publication Date Jan 1, 2009
Deposit Date Dec 8, 2011
Publicly Available Date Apr 5, 2016
Additional Information Event Type : Conference

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