The study of political marketing at a local level :
conceptual foundations and research directions

Reeves, P

Abstract

Whilst political marketing has become established as a research theme, there has been a
lack of conceptual and empirical research into local political marketing strategies and
practices. In the context of U.K, this paper begins to explore local political marketing as
a subject. The notion of local political marketing is therefore introduced, before the role
of local party members in political marketing is considered. The paper then outlines
current and potential future research avenues in local political marketing, before closing
with conclusions.

Citation

conceptual foundations and research directions. Presented at 38th European Marketing Academy Conference, Nantes, France

• Presentation Conference Type: Other
• Conference Name: 38th European Marketing Academy Conference
• Conference Location: Nantes, France
• Start Date: Jan 1, 2009
• Publication Date: Jan 1, 2009
• Deposit Date: Dec 8, 2011
• Publicly Available Date: Apr 5, 2016
• Additional Information: Event Type : Conference