The study of political marketing at a local level : conceptual foundations and research directions

Reeves, P

Abstract

Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local political marketing as a subject. The notion of local political marketing is therefore introduced, before the role of local party members in political marketing is considered. The paper then outlines current and potential future research avenues in local political marketing, before closing with conclusions.

Citation

Reeves, P. (2010). The study of political marketing at a local level : conceptual foundations and research directions. Revista română de marketing (Print), 96-113

• Journal Article Type: Article
• Publication Date: Jan 1, 2010
• Deposit Date: Oct 5, 2011
• Journal: Romanian Journal of Marketing
• Print ISSN: 1842-2454
• Peer Reviewed: Peer Reviewed
• Issue: 1
• Pages: 96-113
• Publisher URL: http://www.revistademarketing.ro