Purchasing patterns of migrant groups : the impact of acculturation on ethnocentric behaviours

Newman, AJ; Zaleha, S

Abstract

This study investigated the social psychology of Malaysian migrants and their ethnocentric
purchase behavior as they assimilate into the local culture. A theoretical
framework consisting of acculturation, consumer ethnocentrism, time, and demographics
was assembled; and an exploratory study was undertaken involving 255
samples of Malaysian consumers residing in the UK. The findings suggest that levels
of consumer ethnocentrism are inversely related to their length of residence in the
host country. Hence, respondents who reside longest exhibit less ethnocentric behavior.
Contrary to our prediction, no significant relationship exists between assimilation
and consumer ethnocentrism. Of significance, however, highly assimilated
individuals are likely to be young male and single persons, with low assimilation
most likely found in middle-aged to older married females.

Citation

Newman, A., & Zaleha, S. (2012). Purchasing patterns of migrant groups : the impact of acculturation on ethnocentric behaviours. Journal of Applied Social Psychology, 42(7), 1551-1575. https://doi.org/10.1111/j.1559-1816.2012.00895.x

• Journal Article Type: Article
• Online Publication Date: Mar 28, 2012
• Publication Date: Mar 28, 2012
• Deposit Date: Oct 4, 2011
• Journal: Journal of Applied Social Psychology
• Print ISSN: 0021-9029
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 42
• Issue: 7
• Pages: 1551-1575
• DOI: https://doi.org/10.1111/j.1559-1816.2012.00895.x
• Publisher URL: http://dx.doi.org/10.1111/j.1559-1816.2012.00895.x
• Related Public URLs: http://onlinelibrary.wiley.com/doi/10.1111/jasp.2012.42.issue-7/issuetoc