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The extended case study method of assessment in marketing
education

Reeves, P

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Citation

education. Presented at Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education, The University of Salford, Greater Manchester, UK

Presentation Conference Type Other
Conference Name Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education
Conference Location The University of Salford, Greater Manchester, UK
Start Date Jul 6, 2011
End Date Jul 8, 2011
Deposit Date Aug 4, 2011
Publicly Available Date Aug 4, 2011
Keywords "teaching
marketing
case study
assessment"
Publisher URL http://www.ece.salford.ac.uk/
Additional Information Event Type : Conference

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