Dr Peter Reeves P.Reeves@salford.ac.uk
Senior Lecturer
The extended case study method of assessment in marketing
education
Reeves, P
Authors
Citation
education. Presented at Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education, The University of Salford, Greater Manchester, UK
Presentation Conference Type | Other |
---|---|
Conference Name | Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education |
Conference Location | The University of Salford, Greater Manchester, UK |
Start Date | Jul 6, 2011 |
End Date | Jul 8, 2011 |
Deposit Date | Aug 4, 2011 |
Publicly Available Date | Aug 4, 2011 |
Keywords | "teaching marketing case study assessment" |
Publisher URL | http://www.ece.salford.ac.uk/ |
Additional Information | Event Type : Conference |
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paper_39.pdf
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PDF
Licence
http://creativecommons.org/licenses/by-nc/3.0/
Publisher Licence URL
http://creativecommons.org/licenses/by-nc/3.0/
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