The extended case study method of assessment in marketing
education

Reeves, P

The extended case study method of assessment in marketing
education

Reeves, P

Authors

Dr Peter Reeves P.Reeves@salford.ac.uk
Senior Lecturer

Citation

education. Presented at Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education, The University of Salford, Greater Manchester, UK

Presentation Conference Type	Other
Conference Name	Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education
Conference Location	The University of Salford, Greater Manchester, UK
Start Date	Jul 6, 2011
End Date	Jul 8, 2011
Deposit Date	Aug 4, 2011
Publicly Available Date	Aug 4, 2011
Keywords	"teaching marketing case study assessment"
Publisher URL	http://www.ece.salford.ac.uk/
Additional Information	Event Type : Conference