Rebranding terror

Archetti, C

Abstract

Ten years after its most devastating attack, al-Qaeda has turned into a franchiser, publisher, and occasional climate-change activist. Can the world’s most deadly terrorist group go mainstream and keep its edge?

Citation

Archetti, C. (2010). Rebranding terror

• Journal Article Type: Article
• Publication Date: Dec 1, 2010
• Deposit Date: Dec 6, 2010
• Publicly Available Date: Dec 6, 2010
• Journal: Monocle magazine
• Peer Reviewed: Not Peer Reviewed
• Issue: 39
• Keywords: terrorism, Al-Qaeda, al-Qaida, brand, branding, media, communication
• Publisher URL: http://www.monocle.com/sections/affairs/Magazine-Articles/The-fututre-starts-here/