C Archetti
Rebranding terror
Archetti, C
Authors
Abstract
Ten years after its most devastating attack, al-Qaeda has turned into a franchiser, publisher, and occasional climate-change activist. Can the world’s most deadly terrorist group go mainstream and keep its edge?
| Journal Article Type | Article |
|---|---|
| Publication Date | Dec 1, 2010 |
| Deposit Date | Dec 6, 2010 |
| Publicly Available Date | Dec 6, 2010 |
| Journal | Monocle magazine |
| Peer Reviewed | Not Peer Reviewed |
| Issue | 39 |
| Keywords | terrorism, Al-Qaeda, al-Qaida, brand, branding, media, communication |
| Publisher URL | http://www.monocle.com/sections/affairs/Magazine-Articles/The-fututre-starts-here/ |
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