Dr Peter Reeves P.Reeves@salford.ac.uk
Senior Lecturer
Book review: How brands grow what marketers dont know
by Byron Sharp
Reeves, P
Authors
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2013 |
| Deposit Date | Aug 10, 2010 |
| Publicly Available Date | Aug 10, 2010 |
| Journal | Journal of Marketing Management |
| Print ISSN | 0267-257X |
| Electronic ISSN | 1472-1376 |
| Publisher | Routledge |
| Peer Reviewed | Peer Reviewed |
| Volume | 29 |
| Issue | 13/14 |
| Pages | 1644-1647 |
| Publisher URL | http://www.informaworld.com/rjmm |
Files
JMM_2010_BOOK_REVIEW_FINAL-1.pdf
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