Dr Peter Reeves P.Reeves@salford.ac.uk
Senior Lecturer
Book review: How brands grow what marketers dont know
by Byron Sharp
Reeves, P
Authors
Citation
by Byron Sharp. Journal of Marketing Management, 29(13/14), 1644-1647
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2013 |
Deposit Date | Aug 10, 2010 |
Publicly Available Date | Aug 10, 2010 |
Journal | Journal of Marketing Management |
Print ISSN | 0267-257X |
Publisher | Routledge |
Peer Reviewed | Peer Reviewed |
Volume | 29 |
Issue | 13/14 |
Pages | 1644-1647 |
Publisher URL | http://www.informaworld.com/rjmm |
Files
JMM_2010_BOOK_REVIEW_FINAL-1.pdf
(31 Kb)
PDF
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