An exploratory study to investigate if people who were influenced by guru products exhibited a particular communicative behaviour

Gatiss, GF

Abstract

This was an exploratory applied study in which an instrument was developed
based on Myers-Briggs (1985); Belbin (1891); Rogers (1983); Spence (1995),
and Grunig (1997), for the purpose to investigate communicative behaviour of
management guru product adopters. The research developed a predictive
instrument of limited application, and brought together many writers theories on
adopters of new ideas in a creative and diagrammatipal way. The study showed
that there were communicative behavioural traits exhibited within the participating
group, represented by intuition and attitude. The instrument used, whilst
recognisably limited, may be applied to situations of selection, training and
development. This has implications for the management of organisational
learning.

Citation

Gatiss, G. An exploratory study to investigate if people who were influenced by guru products exhibited a particular communicative behaviour. (Thesis). University of Salford, UK

• Thesis Type: Thesis
• Deposit Date: Jun 25, 2009
• Publicly Available Date: Jun 25, 2009
• Award Date: Jan 1, 2001