G Rembielak-Vitchev
Promotional role of branding and its influence on purchasers’ attitudes
Rembielak-Vitchev, G
Authors
Citation
Rembielak-Vitchev, G. (2008, September). Promotional role of branding and its influence on purchasers’ attitudes. Presented at Conference of the British Academy of Management (BAM 2008), Harrogate, UK
| Presentation Conference Type | Other |
|---|---|
| Conference Name | Conference of the British Academy of Management (BAM 2008) |
| Conference Location | Harrogate, UK |
| Start Date | Sep 10, 2008 |
| End Date | Sep 11, 2008 |
| Deposit Date | May 11, 2009 |
| Related Public URLs | http://www.bam.ac.uk/conference2008/index.php |
| Additional Information | Event Type : Conference |