First-timer versus repeat visitor satisfaction: the case of Orlando, Florida

Fallon, P; Schofield, PS

Abstract

This article compares first-time and repeat visitor satisfaction with Orlando, FL. Factor analysis (PCA) of subjects' ratings on 22 ``performance'' attributes produced five factors: primary, secondary, and tertiary attractions, facilitators, and transport plus. A one-way between-groups MANOVA identified a significant difference between first-time and repeat segments on the secondary attractions. Regression of overall tourist satisfaction with Orlando against the factors showed that secondary attractions were the single most influential factor affecting tourists' overall satisfaction with Orlando. Subdivision of the sample into first-timer and repeater segments showed that the overall satisfaction of first-timers and repeaters was explained by different hierarchies of factors.

Citation

Fallon, P., & Schofield, P. (2004). First-timer versus repeat visitor satisfaction: the case of Orlando, Florida. Tourism Analysis, 8(2), 205-210

• Journal Article Type: Article
• Publication Date: Apr 1, 2004
• Deposit Date: Oct 16, 2007
• Journal: Tourism Analysis
• Print ISSN: 1083-5423
• Publisher: Cognizant Communication Corporation
• Peer Reviewed: Peer Reviewed
• Volume: 8
• Issue: 2
• Pages: 205-210