Foreign language competence and cultural affinity: a study of UK executives in foreign markets

Swift, JS

Abstract

Reports exploratory research which examines the relationship between the extent to which executives have a positive attitude towards a foreign culture and the level of competence they have achieved in that language. Suggests that this was a weak correlation but a much stronger one existed between these two factors within the Spanish market. Cites that cultural liking may be a positive factor in foreign language acquisition but only in some circumstances or cultures and ecnourages further research in this area.

Citation

Swift, J. (2002). Foreign language competence and cultural affinity: a study of UK executives in foreign markets. Cross Cultural Management: An International Journal, 9(2), 4-24. https://doi.org/10.1108/13527600210797370

• Journal Article Type: Article
• Publication Date: Apr 1, 2002
• Deposit Date: Oct 16, 2007
• Journal: Cross Cultural Management: an International Journal
• Print ISSN: 1352-7606
• Publisher: Emerald
• Peer Reviewed: Peer Reviewed
• Volume: 9
• Issue: 2
• Pages: 4-24
• DOI: https://doi.org/10.1108/13527600210797370
• Keywords: Attitudes, foreign languages, learning, national cultures, Spain
• Publisher URL: http://dx.doi.org/10.1108/13527600210797370