Social media influence: a new frontier in proprietary rights?

Carn, ME

Abstract

The importance of social media has rapidly increased throughout the 21st Century. The metric of influence has been key to the commercialisation of social media, with accurate methods of quantification now allowing it to be used by a litany of corporate bodies to identify appropriate individuals to act as their brand ambassadors for the purpose of marketing products. Given the flexibility of equity, it is only a matter of time before such a valuable commodity is recognised under the law of trusts as a metric for identifying beneficiaries or as the subject matter of a trust itself.

Citation

Carn, M. (2023). Social media influence: a new frontier in proprietary rights?. Trusts and Trustees, 29(2), 126-142. https://doi.org/10.1093/tandt/ttac123

• Journal Article Type: Article
• Acceptance Date: Dec 12, 2022
• Online Publication Date: Jan 18, 2023
• Publication Date: Mar 1, 2023
• Deposit Date: Apr 5, 2023
• Publicly Available Date: Jan 19, 2025
• Journal: Trusts & Trustees
• Print ISSN: 1363-1780
• Electronic ISSN: 1752-2110
• Publisher: Oxford University Press
• Volume: 29
• Issue: 2
• Pages: 126-142
• DOI: https://doi.org/10.1093/tandt/ttac123
• Publisher URL: http://doi.org/10.1093/tandt/ttac123
• Additional Information: Additional Information : This is a pre-copyedited, author-produced version of an article accepted for publication in Trusts & Trustees following peer review. The version of record Matthew Carn, Social media influence: a new frontier in proprietary rights?, Trusts & Trustees, Volume 29, Issue 2, March 2023, Pages 126–142, https://doi.org/10.1093/tandt/ttac123 is available online at: https://academic.oup.com/tandt/article-abstract/29/2/126/6990980?redirectedFrom=fulltext