A ‘Qualitative’ Analysis of Critics on Qualitative Research in Management*

Ma, Guoxin; Oluwabunmi, Olayinka Olaleye

Abstract

This paper is inspired by, and in part in responding to, a widely observed tendency that management research is predominantly built on quantitative research, and an accompanying general sentiment that qualitative research is oftentimes not worth taking seriously. In passionately depending its applications, we review some pertinent dialogues on quality and rigour of qualitative research which leads us to advocate a view that the final test for qualitative research is usefulness, reflected in its rigour in research processes passing the judgement of authority and validity to audience, rather than the quantitatively constructed concept of rigour in its findings.

Citation

Ma, G., & Oluwabunmi, O. O. (2019). A ‘Qualitative’ Analysis of Critics on Qualitative Research in Management*. #Journal not on list, 9(2), 129-135

• Journal Article Type: Article
• Online Publication Date: Sep 1, 2019
• Publication Date: Sep 1, 2019
• Deposit Date: May 29, 2023
• Journal: Management Today
• Peer Reviewed: Peer Reviewed
• Volume: 9
• Issue: 2
• Pages: 129-135
• Related Public URLs: https://www.indianjournals.com/ijor.aspx?target=ijor:mgt&volume=9&issue=2&article=007