On-the-Go

Frost, Alex

Abstract

On-the-Go (2019) Recent Activity, Birmingham.
On-the-Go was the name given to 2 solo exhibitions - the other at Mieke Van Schaijk Gallery, Netherlands in 2020). Both exhibitions related to the themes within Alex Frost’s Wet Unboxing video series. In these videos super-convenience products were opened in a glass tank filled with water. Starting life on social media, these videos went on to feature in 30+ articles online, were listed on Knowyourmeme.com and were featured on Indonesian TV news.

In 2018 AV News – Europe’s leading AV/IT trade publication – described Alex Frost’s ‘Wet Unboxing’ videos as “an affront to a dry God.” Over the summer of that year, Alex Frost uploaded 48 videos onto YouTube where he submerged and unboxed ‘on-the-go’ products such as ready meals, snacks, protein shakes, vitamin tablets and energy drinks. These videos – like much of Frost’s sculptural work – captured the boundlessness of life today, one where a life ‘on-the-go’ blurs into a work ‘on-the-go’ and where free-time is priceless.

• Exhibition Performance Type: Exhibition
• Start Date: Jun 8, 2019
• End Date: Jul 7, 2019
• Deposit Date: Jun 29, 2023