Building a Political Brand: Ideology or Voter Driven Strategy

Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector (2022)
Thesis

Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective (2020)
Thesis

Political marketing and the future of the Labour Party : presentations to Political Studies Association Political Marketing Group Meeting, University of Salford, 20th October 2017 (2017)
Other

Social media in a Corbyn led Labour Party : some discussion points (2017)
Presentation / Conference

Realism in marketing research : a third way ontological and epistemological approach (2016)
Presentation / Conference