Identifying the threshold concepts in teaching marketing: A pedagogic research

Mansouri, Taha; Torkestani, Mohammad

Abstract

This research examines key threshold concepts in marketing pedagogy. It explores the fundamental principles that are essential for marketing education. The study provides insights for educators and enhance the learning experience for students.

Citation

Mansouri, T., & Torkestani, M. (2024, May). Identifying the threshold concepts in teaching marketing: A pedagogic research. Presented at Learning, Teaching & Student Experience 2024, Birmingham

• Presentation Conference Type: Speech
• Conference Name: Learning, Teaching & Student Experience 2024
• Conference Location: Birmingham
• Start Date: May 14, 2024
• End Date: May 15, 2024
• Deposit Date: Aug 14, 2024
• Publicly Available Date: Oct 8, 2024
• Publisher URL: https://charteredabs.org/events/ltse2024