Identifying the threshold concepts in teaching marketing: A pedagogic research
(2024)
Presentation / Conference
Mansouri, T., & Torkestani, M. (2024, May). Identifying the threshold concepts in teaching marketing: A pedagogic research. Presented at Learning, Teaching & Student Experience 2024, Birmingham
This research examines key threshold concepts in marketing pedagogy. It explores the fundamental principles that are essential for marketing education. The study provides insights for educators and enhance the learning experience for students.