The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness

Al-shanableh, Najah; Alzyoud, Mazen; Alomar, Saleh; Kilani, Yousef; Nashnush, Eman; Al-Hawary, Sulieman; Al-Momani, Ala’a

doi:10.5267/j.ijdns.2024.1.003

The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness

Al-shanableh, Najah; Alzyoud, Mazen; Alomar, Saleh; Kilani, Yousef; Nashnush, Eman; Al-Hawary, Sulieman; Al-Momani, Ala’a

Authors

Najah Al-shanableh

Mazen Alzyoud

Saleh Alomar

Yousef Kilani

Dr Eman Nashnush E.B.Nashnush@salford.ac.uk
Lecturer

Sulieman Al-Hawary

Ala’a Al-Momani

Abstract

While many small and medium enterprises (SMEs)recognize the benefits of Big Data Analytics (BDA) for digital transformation, they face challenges in implementing this technology, highlighting the need for more research on its adoption by SMEs. The objective of this study is to amalgamate the Technology Organization Environment (TOE) framework with the Diffusion of Innovation (DOI) theory, aiming to dissect the factors that sway BDA adoption in Jordanian SMEs. Additionally, the study delves into how perceived usefulness impacts this adoption process. Utilizing structural equation modeling, the study examined data from 388 managers in Jordan. The study validates all its hypotheses, revealing that variables like relative advantage, compatibility, complexity, top management support, competitive pressure, and security influence perceived usefulness, which subsequently has a positive impact on BDA adoption. This research presents a range of theoretical and practical insights.

Citation

Al-shanableh, N., Alzyoud, M., Alomar, S., Kilani, Y., Nashnush, E., Al-Hawary, S., & Al-Momani, A. (2024). The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness. International journal of data and network science (Print), 8(2), 753-764. https://doi.org/10.5267/j.ijdns.2024.1.003

Journal Article Type	Article
Acceptance Date	Jan 8, 2024
Publication Date	2024
Deposit Date	Sep 3, 2024
Publicly Available Date	Sep 17, 2024
Journal	International Journal of Data and Network Science
Print ISSN	2561-8148
Electronic ISSN	2561-8156
Peer Reviewed	Peer Reviewed
Volume	8
Issue	2
Pages	753-764
DOI	https://doi.org/10.5267/j.ijdns.2024.1.003